Word: rubicam
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Manhattan's McCann-Erickson had total billings of $106 million in 1953, according to Advertising Age, making it the fourth U.S. ad agency to top $100 million. J. Walter Thompson hit the $100 million mark in 1947, was joined by Young & Rubicam and Batten, Barton, Durstine & Osborn...
...Sylvester L. ("Pat") Weaver Jr., 44, was named National Broadcasting Co.'s president. A Phi Beta Kappa from Dartmouth, he became a boy wonder in advertising, was named advertising manager for American Tobacco Co. at 29. After two years' service in the Navy, he became a Young & Rubicam vice president at 40, joined NBC in 1949 as head of television. Sometimes called NBC's "thinker-in-chief," Pat Weaver thought up such programs as Your Show of Shows, Today. Already a legend in a legendary trade, Weaver talks in nonstop sentences, studs them with such phrases...
Three years after TIME Inc. started Tide in 1927 as a free, adless magazine to give admen news and views about their own business and about TIME, the magazine was sold. The buyer was Young & Rubicam President Raymond Rubicam, who changed it into a trade weekly which went after paid circulation and advertising in earnest. Gradually he turned Tide over to its employees, who sold some of their shares to Manhattan's Modern Industry magazine two years ago. But the competition from robust Printers' Ink (circ. 23,793) and Advertising Age (circ. 24,201) was tough to buck...
...Young & Rubicam...
Vaughn Flannery did more than dream about it. Ten years ago, at 43, he threw up his job as art director (and partner) of Manhattan's booming Young & Rubicam, and hit out for the Maryland horse country. Scoffing friends predicted that he would soon be back at the old Manhattan treadmill. He was back last week, but not on a treadmill: a big 57th Street gallery was showing 31 of Vaughn Flannery's coolly colored paintings of horses and racing scenes, and mighty nice they were...