Word: rubicam
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...Chicago Tribune's Bertie McCormick on the public demand for fat Sunday editions. A third, for William Randolph Hearst, led to the birth of the first comic-strip advertising and a job for George Gallup as head of the research division in the Manhattan advertising firm of Young & Rubicam...
...loves children and animals, hates cities and crowds. Since 1934 he has lived on a 500-acre dairy farm near Princeton with his wife Ophelia and three children: Julia, 11, Alec, 20 (a Princeton sophomore) and George Jr., 18 (now at Deerfield Academy). Since he gave up his Young & Rubicam vice presidency last year, he commutes to Manhattan two days a week, spends the rest of his time in Princeton, with three or four trips a year to his Los Angeles office, an occasional interviewing junket around the rural...
...Young & Rubicam's research chief, Peter Langhoff, told the admen they had better find out, in a hurry. In six months, said he, the number of advertisers using television had grown from 89 to 211 (still far below the 1,150 national advertisers using radio). The television audience had grown to more than 1,000,000 (still 60% concentrated in the New York area). Furthermore, television programs, bad as they often are, had proved that they could shoulder radio aside...
This sort of integration has occurred to make the town of Princeton the veritable hub of the country's mushrooming public-opinion polling industry. George Gallup, whose chief employment is with Young and Rubicam's advertising agency, located his polling headquarters in Princeton for the sake of proximity to his farm in the nearby New Jersey hills. Quite coincidentally at the same point in the mid-Thirties psychologist Hadley Cantril succeeded in setting up the University-sponsored Office of Public Opinion Research, sole complete archives of all findings by the various agencies, as well as "Public Opinion Quarterly," the single...
...necklace. Hill picked it up, shook it in the face of the astounded adman and boomed: "That's what I mean. Give me finished copy-not rough layouts!" Then he handed the necklace back to the clerk, walked out. Presumably on account of such didoes, Young & Rubicam resigned the Pall Mall account ($400,000 billings) in 1941 because Hill demanded too much service...