Word: rubicam
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...enormous." The war in Iraq has fueled the brands' image problems, but some say the causes run deeper. "There's a love-hate thing going on [with the U.S.]," says Richard Edelman, chief executive of the eponymous New York City firm. Simon Silvester, executive planning director for Young & Rubicam, based in London, frames the issue broadly: "Back in the 1960s, the U.S. was 10 years ahead of everywhere else in terms of affluence. It was a very aspirational place," he says. The U.S. "is still well positioned, but it has come down to earth as a destination...
...Fudge stays ahead of the pack. The chairman and CEO of advertising giant Young & Rubicam Brands was married with a child before she graduated from college, and retired from running a Kraft Foods business with $5 billion in sales annually before she hit 50. She left her hiatus last year to take over Y&R--and step into an unfamiliar industry in flux. Time was, a 30-second TV spot trumped all. But in today's world of fragmented media, commercial cutters like TiVo, and exponentially more goods and services vying for consumer attention, the old rules don't apply...
Fudge is chair and CEO of Young and Rubicam Inc., a major marketing and communications firm. She attended Simmons College and then graduated from Harvard Business School...
...food pyramid for the U.S. Department of Agriculture; Dr. T. Berry Brazelton, one of America's leading child psychiatrists; Kelly Brownell, Yale's top expert on eating disorders; Brock Leach, senior vice president and chief innovation officer at PepsiCo; Ann Fudge, chairman of the giant ad agency Young & Rubicam; and Marva Smalls, executive vice president of Nickelodeon, whose ad campaigns encourage young viewers to get off the couch and play outside...
...launch a public-awareness campaign, not only to explain why it needs the extra cash, but also to make sure it's known that none of Kroc's high-profile gift can fund any of the charity's other programs. The group plans to hire advertising firm Young & Rubicam to help get the word out. Last week Bassett fielded calls that were a mixture of envy and sympathy from the presidents of the United Way and the Boys & Girls Clubs of America. "They called to say, 'Congratulations on a wonderful problem...