Word: rubicam
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...with us. It began with Robert J. Smallwood, president of Thomas J. Lipton, Inc. (tea and soups), who felt that his firm, being a food company, had a special obligation to try to do something about helping the hungry peoples of the world. He asked his advertising agency, Young & Rubicam, for suggestions, and they decided that the MARCH OF TIME'S kind of presentation was best suited...
...Sheldon Clark, chairman of the executive committee of the Sinclair Oil Corp.; Justin Miller, president of the National Association of Broadcasters; Clarence Francis, board chairman of the General Foods Corp.; George Gallup of Young & Rubicam; Henry R. Luce, TIME Inc.; James W. Young of J. Walter Thompson Co.; Dr. William I. Myers of Cornell University; Chester C. Davis of the St. Louis Federal Reserve Bank; Eugene Meyer, publisher of the Washington Post; Anna Lord Strauss, president of the League of Women Voters; Mrs. La Fell Dickinson, president of the General Federation of Women's Clubs; Eric Johnston, president...
...Blue Network, this week announced sale of more than a quarter of Blue's common stock (which he acquired last summer for $8,000,000). Principal purchasers (12 ½% each): TIME INC. and Chester J. LaRoche, onetime board chairman of the potent advertising firm of Young & Rubicam, who becomes a director and chairman of the executive committee of the Blue. Other purchasers: Mark Woods, president, and Edgar Kobak, executive vice president, of the Blue Network...
What all this meant to J.W.T. in new billings was in the area of purest guesswork. Tide, advertising weekly, guessed at least $7,000,000, added that the bonanza put Thompson "neck & neck with Young & Rubicam for the No. 1 spot." Tide seemed overkind to Y. & R.: J.W.T. itself admits to $17,000,000 of new business during the past two years. Said Y. & R., in its best let's-not-knife-the-competition-in-public manner: "No comment." And the peripatetic Ford account, for which J.W.T. hastily divested itself of its small slice of Chrysler business, moved over...
...comparison in the hands of uniformed sailors, soldiers, marines. Last week, like most advertising George Hill has anything to do with, this idea became so overpowering that The New Yorker was driven to puncture it (see cut). But unlike any advertising agency George Hill had dealt with before, Young & Rubicam had already (as of Jan. 14) resigned the Pall Mall account. Rumored reason: George Hill demanded too much service even for a $400,000 billing...