Word: rubicam
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...Cigar Co., had been a headache. The Pall Mall cigaret, which A. C. & C. had put out in a 15? Americanized version in 1936, fizzled despite a costly advertising campaign. So Hill borrowed Frank Rig gio's idea. He lengthened Pall Mall to King size, kept Young & Rubicam, whom he had hired in 1938, to do the advertising...
...survey of radio, awarded plaques to outstanding networks and stations. Last week Variety passed out its 1940 kudos. Plaques went to NBC for promoting "programs in the public interest," to the National Association of Broadcasters "for its code defending tolerance," to CBS for "stimulating local show management," to Young & Rubicam for effective radio copy, to Mexico City's XEW for leadership in show management...
Last fortnight, however, the Hobby Lobby got NBC into the law courts. It all stemmed from the preparations for the July 19 program. Someone at Young & Rubicam's, the ad agency producing the show, had heard about a printing executive in Philadelphia, name of Klein, whose hobby was hypnotism. Arrangements were made immediately: Hypnotist Howard Klein was going to hypnotize someone right in the studio. It seemed like a swell idea at the time. Mr. Klein, a great hand at house parties, was delighted. He sent little printed cards to a lot of his friends, telling them...
Other speakers: Professor (economics) Nathaniel Waring Barnes of Columbia University; William Kenneth Anderson, Research Director for Lament, Corliss & Co.; Russell Young (Young & Rubicam Advertising Agency) ; Lee H. Bristol (Bristol-Myers Co.). President Mortimer Berkowitz of The American Weekly said darkly: "Most people do not think...
...Katharine Fisher, director of the Good Housekeeping Institute, and to Arthur Charles Nielsen, Chicago market researcher, went silver medals. Among agencies, Batten, Barton, Durstine & Osborn won two firsts, one honorable mention, and B. B. D. & O.'s president, Roy S. Durstine, received first radio medal. Young & Rubicam scored one first, five honorable mentions and second radio medal. Newell-Emmett, Blackett-Sample, Hummert, and G. Lynn Sumner each won a first. N. W. Ayer had three honorable mentions. McCann-Erickson had two honorable mentions, Lennen & Mitchell, Fuller & Smith & Ross, Rickard & Co. and Geyer, Cornell & Newell, Inc. one each...