Word: rubicam
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...Peace Award for her pacifist achievements over two decades. Operating on an annual $100,000 budget. World Peaceways puts its faith in free advertising. In FORTUNE two years ago appeared the first of a series of World Peaceways full-page ads, written by Bruce Barton. Now prepared by Young & Rubicam, the campaign has reached the point, projected several years ago, "where we would dare to introduce a little ridicule." A recent World Peaceways page showed a disabled veteran, with the caption: "Hello, sucker...
Other agencies which laid out more than $1,000,000 were Young & Rubicam (Castoria, Fels Naptha, Grape-Nuts, Packard); Benton & Bowles (Best Foods, Colgate-Palmolive-Peet); Erwin Wasey (Real Silk Hosiery, Musterole, Zemo, Bost Toothpaste); N. W. Ayer (Deerfoot Sausage, Eno's Salts, Henry Ford) ; Batten, Barton, Durstine & Osborn (Atwater Kent, Armstrong Cork, Gold Dust, General Electric); Ruthrauff & Ryan (Campbell Soup, Cocomalt, Gillette, Rinso); Stack-Goble (Swift, Freeman Shoes, Bromo-Quinine) ; Newell-Emmett (Sunshine Biscuits, Chesterfields) ; McCann-Erickson (BeechNut Packing, National Biscuit, Vaseline...
Last week for the first time the U.S. Government hired the services of a commercial advertising agency. The Tennessee Valley Authority made a four-month contract for the services of Young & Rubicam for a fee of $10,000. Several months ago TVA started to find customers for the power it generates at Muscle Shoals. Later it formed Electric Home & Farm Authority to finance instalment sales of electric apparatus to valley dwellers. An advertising campaign was the next step...
David E. Lilienthal. president of EHFA, got busy selecting electric ranges, refrigerators (costing less than $80), water heaters (costing less than $65) suitable for rural sale. He invited several advertising agencies to submit designs for a TVA emblem and suggest plans for an advertising campaign. Chosen were Young & Rubicam's emblem (a blue hand holding a red lightning bolt with the inscription "TVA-Electricity for All") and plan of campaign. The campaign: window displays, demonstrations, pamphlets distributed by franked mail...
...Belonging to the fourth generation of lowans on both sides of the family, Author Stong was noted for hay-pitching and hog-calling in his youth, became a journalist later on. He foundered with the New York World when it went down, landed in an advertising agency (Young & Rubicam). The unusual native charm of his State Fair is achieved less by literary magic than by his hometown knowledge of the farmer-philosopher civilization indigenous to Iowa. Says he: "I was an lowan for 17 years. Once in a while they commit suicide or there's a baby the village hadn...