Word: rubicam
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...Advertising -campaigns, copy, agencies, men. Founded three and a half years ago by TIME, Inc., Tide was purchased last week by a group of admen organized as Tide Publishing Co. President will be Everett R. Currier, of Currier & Harford, Ltd. and Currier & Ives. His principal associates will be Raymond Rubicam, president of Young & Rubicam Inc. as consulting editor; Philip Kobbe of Philip Kobbe, Inc. as promotion specialist. Present Tide Staff Writer Dexter Masters becomes editor, and Frederick Franklin, formerly of Sales Management, business manager. The new company will begin publication with Tide's January issue, will make changes...
...Company, New York: Allan Brown, Advertising Manager, Bakelite Corporation, New York: Ray H. Griswold. The Griswold-Eshleman Company. Cleveland; Robert L. Johnson, Advertising Manager, Time. New York; William A. Kittredge. The Lakeside Press. Chicago: Bernard Lichtenberg, Alexander Hamilton Institute, New York: Joseph Platt, Art Director, Delineator, New York: Raymond Rubicam. Inc., New York; Melvin T. Copeland. Professor of Marketing. Harvard Business School; Neil H. Borden. Associate Professor of Advertising. Harvard Business School...
...best planning and execution of a national campaign, $2,000 and a certificate went to the Philadelphia agency of Young & Rubicam and the Postum Cereal...