Word: rubicam
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...have a Democrat working for a Republican, it's even stranger that the message adviser with the Texas-size twang and 'tude is based in the heart of Manhattan. Jim Ferguson, president of Young & Rubicam's New York City office and a Hico, Texas, native, heads up the collection of advertising talent that has been called in to turn its skill for selling Advil and Chicken McNuggets to selling the candidate--much as Reagan's "Tuesday Team" did in 1984. The Park Avenue Posse--named after the location of Ferguson's apartment, where the small group held its first...
...Lewinsky's behalf, Jordan makes calls to American Express and the CEO of advertising giant Young & Rubicam. Immediately afterward, Lewinsky sends letter of application to Burson-Marsteller, a Y&R subsidiary...
...last year. (Billings measure clients' ad spending, on which agencies take a cut as fees; 15% used to be standard, although the rate varies.) The U.S. Army, beset by sex scandals and an increasingly hard time recruiting new soldiers, is putting its $80 million account--now held by Young & Rubicam--up for review. That couldn't be more fitting, because the ad wars are turning Madison Avenue into a shelled-out battleground where huge chunks of business are blasted loose and flying around, creating career casualties when they land. At Burnett, a boardroom coup in March toppled CEO Bill Lynch...
...what people who knew the 50-year-old advertising executive still cannot fathom is why -- why Tom Mosser? Recently promoted to one of the top jobs at Young & Rubicam and described by friends and colleagues as quiet and reliable, he was a family man who on the day of his death had planned to go Christmas- tree shopping with his wife and children. "I haven't gotten used to talking about him in the past tense," says his old friend James Dowling, an executive at Burson-Marsteller, a public-relations firm where Mosser worked for 25 years. "If you were...
...Francisco's Time Advertising, which is owned by Chinese Americans, did spots for AT&T. Chicago-based Burrell Communications, a black shop, handles McDonald's and Coca-Cola, among other accounts. Many of the big Madison Avenue firms have either acquired or started up ethnic-oriented divisions. Young & Rubicam owns the Bravo Group, a Hispanic-market specialist. Foote Cone & Belding, Leo Burnett and Grey Advertising also have in-house Hispanic departments...