Word: rubicam
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Some people in America will be unable, either emotionally or financially, to meet their family obligations. "We cannot be hopeful about their ability to preserve or create any kind of family structure, unless we step in to change their circumstances," says Margaret Mark, director of the Young & Rubicam Education Group. The worst victims may be children. "You may see kids trying to survive on the street," says Edward Cornish, president of the World Future Society in Bethesda, Maryland. "Think of Dickens' London. Worse, think of Brazil, where there are armies of children with no place...
California is nearly broke, and may start paying workers with IOUS. No wonder half the Californians in a new Young & Rubicam survey say they'd be better off in another state. Look for a new surge to Oregon and the Rockies...
...freezing blast that is hitting the industry, the economic recession that began last summer represents the "wind-chill factor," says Young & Rubicam chairman Peter Georgescu. Ad spending, which rose only 2.4% last year, to $128.6 billion, is expected to increase just 3.1% this year, according to McCann-Erickson's Robert Coen, the industry's leading forecaster. In order to cut costs and ride out the slump, Madison Avenue has trimmed hundreds of professionals from its ranks during the past year -- and the / cutbacks are far from over...
...prepped diligently for college-aptitude exams and learned how to master Rubik's Cube and Space Invaders. They are consummate game players and grade grubbers. "Unlike yuppies, younger people are not driven from within, they need reinforcement," says Penny Erikson, 40, a senior vice president at the Young & Rubicam ad agency, which has hired many recent college graduates. "They prefer short-term tasks with observable results...
...island's siren song is simple and successful: "Come back to Jamaica," the slogan goes. But the way in which the giant U.S. ad agency Young & Rubicam landed the Caribbean country's business is a tale of bribery and racketeering, according to a federal grand jury in New Haven, Conn. Last week the panel indicted the ad agency on charges that it paid about $900,000 in kickbacks between 1981 and 1986 to win and keep the Jamaica Tourist Board's account...