Word: rubicam
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...increase of 35% from the previous year and not far from the $580 million in sales racked up in 1988 by L.L. Bean, still the captain of the sportswear-catalog industry. Lands' End, launched in 1963 by Chairman Gary Comer, then a 36-year-old advertising copywriter at Young & Rubicam in Chicago, sells moderately priced, well-made staples. Among them: oxford-cloth shirts ($19.50); cotton twill skirts ($32.50); and silk foulard ties ($19). One of the company's specialties is the many-pocketed canvas attache bag ($39.50), which for many people has replaced the formal, hard-sided briefcase...
...first time in 19 years. Sorrell insists that he will encounter no such obstacles. But first he will have to win the fight for Ogilvy, which is likely to seek higher bidders. Among Sorrell's possible rivals for Ogilvy: Japan's Dentsu and the U.S. firms Interpublic and Young & Rubicam. Sorrell may not be the only ad mogul who still thinks that bigger is better...
...advertising industry, small shops are thinking big these days. Fast- moving and feisty, the upstarts are luring a growing share of blue-chip accounts away from the Madison Avenue behemoths. While agencies like Manhattan's Young & Rubicam (1987 billings: $4.9 billion) and London's Saatchi ) & Saatchi ($4.6 billion) have tried to dominate the business by taking over competitors, firms less than one-tenth their size are attracting large ad accounts to such off-the-avenue cities as Boston and Minneapolis. In mid- August the Richards Group of Dallas ($97 million) snared the $15 million account for the Long John Silver...
...commercials are the work of a team headed by Robert Cox, a Young & Rubicam executive. "Our not so subtle message is that if you're not reading TIME, you're missing something," he says. Directed by Tony Scott, the prizewinning Briton who made Top Gun and Beverly Hills Cop II, the images are fashioned to convey the same idea: the energy, intelligence, excitement and authority that go into each issue of TIME...
Spanish-language advertising has a new cachet on Madison Avenue. In recent years such prestigious firms as Young & Rubicam and JWT Group have added Hispanic divisions. And for the first time, TV and radio ads for the Hispanic market last month were given Clio awards, advertising's equivalent of the Oscars. One of this year's winners: a Pepsi spot produced by New York City- based Moir Productions that depicted a Hispanic boy, drumming on a Pepsi can, who eventually achieves his childhood dream of becoming a successful musician...