Word: rubicam
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Already cable TV reaches about a fifth of the national television audience: 14.5 million out of roughly 73 million households that have one or more sets. The numbers are growing so rapidly that Young and Rubicam, the ad agency, predicts that almost one of three TV households will be on cable by 1981. Says Vice President William Donnelly: "Thirty percent is the magic number that made regular TV a mass medium and that later made color matter to advertisers." After reaching that point, cable would have a potential for further fast expansion. By industry count, TV cables (made of copper...
...Kelmenson that Ford executives got the news less than an hour before the public did. K&E hand-delivered a letter resigning the $75 million account, which was roughly like kicking Ford out the door at 55 m.p.h. Meanwhile, Iacocca telephoned Chrysler's previous ad agencies-Young & Rubicam, BBDO and Ross Roy-to tell their bosses that they...
...acquisition of SSC & B (formerly Sullivan, Stauffer, Colwell & Bayles) would boost Interpublic's combined billings to more than $2.6 billion, making it almost twice the size of its nearest international rival, Japan's Dentsu, and all but dwarfing the two other U.S. giants, J. Walter Thompson and Young & Rubicam...
...marketing support, but the agencies are left to fight for clients on their own. Says SSC&B President Alfred J. Seaman: "If we had a new business prospect, I would want us to compete just as hard against McCann-Erick-son and Campbell-Ewald as we would against Young & Rubicam...
DIED. Raymond Rubicam, 85. enterprising co-founder and former chairman of Young & Rubicam, the nation's largest ad agency; in Scottsdale. Ariz. Kept waiting nine days in the outer office of a Philadelphia firm where he looked for his first advertising job, Rubicam wrote a scathing letter that launched his career. Always a forceful writer, he ceaselessly sought fresh, strong ad copy when he formed his own agency with John Orr Young. He also introduced to advertising the concept of market research when he hired a then unknown George Gallup to conduct consumer polls...