Word: rubicam
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DIED. Chester J. LaRoche, 84, former advertising czar and chairman (1954-71) of the National Football Foundation and Hall of Fame; in Southampton, N.Y. The quarterback of Yale's championship football team in 1916, LaRoche went on to head Young & Rubicam, the War Advertising Council, served as vice chairman of the Blue Network (later ABC), and founded his own advertising agency...
...this new climate, the largest agencies generally have managed to maintain their relative shares of client dollars; J. Walter Thompson, the doyen of the agency business, clung to its No. 1 position last year with $900 million in worldwide billings, followed by aggressive Young & Rubicam with $800 million and McCann-Erickson with $775 million. But in an era of uncertainty, even Thompson's primacy is no longer as secure as it once was. The agency now ranks second behind Y & R in U.S. billings and second to McCann-Erickson in foreign volume, though ahead of both in combined...
...Young & Rubicam International was an old and esteemed ad agency when Edward N. Ney took charge as president and chief executive three years ago last week. Y & R was also, in its 48th year, just drowsy enough to have lost $40 million in billings in the previous 16 months and just fat enough to be carrying hundreds of thousands of dollars a year in excess overhead. The agency needed reorganization. Ney brought in new business, pared the Madison Avenue head-office staff by 25%, and led the survivors in a quick-step cadence of work, work, work...
...prepared by Young & Rubicam, frankly admit that "Dr Pepper" sounds like the name of a fiery patent medicine. In fact, though the drink was concocted in 1885 by a Waco, Texas, druggist and named after his physician father-in-law, it looks like a cola and tastes like a blend of cola, cherry and cream soda. The commercials stress the theme that, though many people are reluctant to try it, they like it once they take the plunge. Their approaches range from the outrageous (a Latin dictator besieged in his palace by a howling mob demanding that he take...
Lately the diversification pace has quickened. Young & Rubicam. which has become the nation's second largest agency under President Stephen Frankfurt, agreed two weeks ago to acquire J.K. Gill Co., a retail chain that sells books and office supplies through eleven stores in Oregon and Washington. Y. & R. openly admits that it wants to escape from the agency field's traditionally slender profit margins, which average about 4% of gross volume. From billings of $532 million, Y. & R. last year grossed $78 million. "We would have to have more than $100 million in new billings to bring...