Word: rubik
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Dates: during 1980-1989
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Only a few years ago, when toy companies were smaller, their financial health was notoriously erratic because they rode up and down with the latest fads. Example: Rubik's Cube, which lasted only one season, 1981-82. Now the toy firms want to grow large enough so that they can take part in several trends at once and get a smoother ride. Hasbro, Mattel and Coleco, the No. 3 toymaker, will account for about 35% of this year's industry revenues, compared with less than 15% five years ago. But these big firms now compete with a manic rivalry that...
Well, maybe. A more down-to-earth appraisal: they are simplified Rubik's cubes on legs. No matter what, however, come Christmas morning, there had better be a few under the tree, or a lot of little kids will be thinking that their parents are evil Decepticons...
...whoever produces the most wonderful egg will be made a princess. One hen immediately lays a perfectly shaped egg; another creates an egg so large that it would make an ostrich jealous; the third gets up from her nest to reveal an egg in shape and shades not unlike Rubik's Cube. In the end, the king awards all three contestants a crown, proving the royal dictum: "What you can do is more important than what you look like," wisdom that applies all the way up the food chain...
...Dallas for U.S. manufacturer Selchow & Righter: "I have been in this business 30 years, and Trivial Pursuit is the biggest individual game I have ever had. It defies everything we've had before." F.A.O. Schwarz Manager Walter Reid predicts that will be "a long term fad, not like Rubik's Cube. which wore off after nine months...
...book says nothing about sex, exercise or cats. It does not tell readers how to solve Rubik's Cube, make a million dollars in real estate, or shed 20 Ibs. in ten days. Instead it deals with the mundane world of corporate management, and its authors, two business consultants, never expected to join James Michener and Jane Fonda on the bestseller lists...