Word: rubik
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Dates: during 1980-1989
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Regretably, most other books this season don't deserve more than a cursory glance. With any of three books, you can divine the answer to the Rubik's cube puzzle; the people who twist the multi-colored square for hours every day can now spend more time reading about it. You Can Do The Cube, by a 12-year-old British whiz-kid who probably has no friends, is the most popular...
...next bin over at Woolworth's, boasting enough mark-down tags to make it clear this is not the next Rubik's Cube, are a pile of half-sized plastic swivel chairs. On each there's a label, like the ones men wear at conventions that say "Hi! I'm Bob, General Consolidated (ret.)" Only these say "Hi! I'm a swivel chair." Truth in advertising and all that...
...publishing circles, the cubists are hotter than Harold Robbins. With 6 million copies in print, The Simple Solution to Rubik's Cube, a 64-page booklet written by Stanford Chemist James Nourse, has become the fastest-selling title in the history of Bantam Books, outpacing Jaws and Valley of the Dolls. Buoyed by the acute aggravation of frustrated cube twiddlers, Nourse's book has topped bestseller lists in the U.S. and around the world from New Zealand to Nigeria. Says John May, managing director of George's Booksellers in Bristol, England: "The cube phenomenon is the biggest...
Inevitably, the popularity of Rubik's Cube has encouraged rip-offs as well as spinoffs. Counterfeit versions are available on street corners in some American cities for far less than the normal $5 to $10 price. Ideal Toy Corp., which holds the U.S. distribution rights of Rubik's brainteaser, has sued more than 20 American companies for importing fake cubes from such places as Taiwan and Hong Kong...
...complex mixed-motive ambience of trust and suspicion." The best negotiations are inventive. A feistily savvy book, Herb Cohen's You Can Negotiate Anything, manages to convey the impression that all negotiations should even be fun; at the end of each, like the six solved faces of a Rubik's Cube, lies a "win-win" settlement-a mutuality in which both sides profit. Another recent book, Getting to Yes, arrives (a little more rigorously) at the same conclusion. The authors, Roger Fisher and William Ury, are members of the Harvard Negotiation Project, which explores various bargaining issues...