Word: rubik
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...cheesed off by the Trivial Pursuit knockoffs appearing all over the world and decided to try something with a little inspiration." The result is almost as arcane to explain as Dungeons & Dragons. But it is played with Rubi Cubi dice. However that sounds, the other game crazeman, Erno Rubik, has nothing to do with this...
...most famous invention drove millions to distraction and him to the bank. Now Erno Rubik is beyond cubic. His latest brain twister, unveiled last week in Budapest, consists of eight thin 2-in. plastic squares joined by a cunning latticework of plastic threads: "Fishing line pretty much," he says. The key to Rubik's Magic Puzzle, which he has been working on for two years, is the thread and a special hinge allowing the linked squares to be rearranged in a countless array of three-dimensional configurations. "I haven't been able to calculate it," says Rubik with a trace...
...over China's occasionally innovative film industry passed last January from the Ministry of Culture to the Ministry of Radio and Television, a conservative bastion. Authorities yanked a Peking play about youths who suffered because of the Cultural Revolution. Yet they allowed audiences to see a satirical work called Rubik's Cube that lampooned various aspects of Chinese life. Faced with criticism on so many fronts, reformers launched counterattacks to keep their revolution rolling. Premier Zhao Ziyang's State Council issued new regulations urging plant managers to establish direct links with their customers and suppliers in order to skirt...
Only a few years ago, when toy companies were smaller, their financial health was notoriously erratic because they rode up and down with the latest fads. Example: Rubik's Cube, which lasted only one season, 1981-82. Now the toy firms want to grow large enough so that they can take part in several trends at once and get a smoother ride. Hasbro, Mattel and Coleco, the No. 3 toymaker, will account for about 35% of this year's industry revenues, compared with less than 15% five years ago. But these big firms now compete with a manic rivalry that...
Well, maybe. A more down-to-earth appraisal: they are simplified Rubik's cubes on legs. No matter what, however, come Christmas morning, there had better be a few under the tree, or a lot of little kids will be thinking that their parents are evil Decepticons...