Word: rubinstein
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...advice came not a minute too soon. The Republican Convention had proved that most people's unretouched faces look terrible on the TV screen (TIME, July 5). Helena Rubinstein leaped into the breach with television preparations suitable for statesman or starlet...
...years, birdlike Bernard Lamotte must still go back to Paris to find the scenes he most likes to paint. Last week, the results of his latest visit hung in a Los Angeles gallery. Hollywood's well-heeled art lovers (including Designer Adrian and wife Janet Gaynor, Artur Rubinstein, Fanny Brice, Producer Buddy de Sylva) turned out in strength...
...have only one face and we might as well do something with it." The speaker, Polish-born Mala Rubinstein, niece and operations chief to Cosmetician Helena Rubinstein, last week gave Manhattan's WPIX televiewers the lowdown on how to make...
...camera showed Mlle. Mala, a pretty actress named Irene Champlin and a Rubinstein operator named Nicky. "I am ready for the new look in make-up," Irene announced. But before going to work on the skin Mlle. Mala gave Irene a "person-alysis" (standard Rubinstein treatment). "If you want to be a good actress," she said, "concentrate on it. Without hard work we just achieve nothing." Delivered of this thought, Mlle. Mala told Nicky to "oval out [Irene's] jaws . . . utilize the cheekbones . . . bring more personality to the eyes . . . give the lips a little bit more luscious look...
...Thus far, Rubinstein has scooped her longtime rival Elizabeth Arden, who does not plan to push cosmetics for television until TV lights are standardized. NBC's experts use regular theatrical make-up (Stein's and Max Factor...