Word: rubinstein
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...stumbles, Palm might never catch up. The industry sets a blistering pace, and Palm is already late to market. But if anything worries the famously secretive Apple (which, it goes almost without saying, declined to comment for this story), it has to be Rubinstein. He wasn't merely once an Apple insider; he was in the inner circle, a man close to Steve Jobs himself who helped overhaul the engineering processes core to Apple's turnaround. He worked on the top projects at 1 Infinite Loop and, for a time at least, got to see where Apple was headed...
...Another Bite at the Apple Rubinstein is a 30-year technology veteran who has worked at Hewlett-Packard and a variety of start-ups, including the legendary and doomed NeXT Computer, where he was wooed by Jobs. He arrived at Apple in 1997, about the time Jobs returned from exile and, as one of Jobs' trusted lieutenants, ran the hardware side of the company. The candy-colored gumdrop iMac he built helped haul Apple back from the brink. When Jobs decided that Apple should make a digital-music player, it was Rubinstein who discovered a tiny hard drive at Toshiba...
...accounts - and he didn't need to work anymore. What he wanted to do, he told Jobs at a meeting in the boss's office one September day in 2005, was build a house on the beach in Mexico, drink margaritas with his wife and toast the setting sun. Rubinstein told Jobs he wanted out. "He goes, 'Really?'" Rubinstein thunders, imitating a man in shock. Then he chuckles...
...meeting wasn't acrimonious, and he believed the door was open should he ever want to return. Jobs did not beg him to stay, and they worked out a plan for an orderly transition. Rubinstein went south and built his house, inventing a clever firefighting system that pumps water from the swimming pool (the closest fire department is 35 minutes away...
...settled the case without admitting wrongdoing but blamed the CEO for leaving him exposed. Not coincidentally, at about that time, Anderson joined Elevation Partners, a private-equity firm that had invested $325 million to buy a 26% share of Palm. (It now owns 34%.) Thinking that Rubinstein was just what Palm needed to right itself, Anderson introduced him to Ed Colligan, Palm's CEO. Colligan visited Rubinstein in Mexico and ultimately convinced him that Palm needed him to orchestrate a Jobs-style reinvention...