Word: rubs
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Dates: during 2000-2009
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...appeal with brand-conscious U.S. consumers. "VW's image in the U.S. could benefit significantly from Porsche," says Jürgen Meyer, a fund manager with SEB Asset Management in Frankfurt. "Americans don't know Audi, but they know Porsche as a premium brand and that will rub off on VW. They could possibly use the Porsche brand name to create a group of premium models like we see today with Audi, but with better brand recognition." Winterkorn will need all of that sex appeal if he's to prosper in the coming recovery...
Many Kremlinologists in Washington say the meeting with Obama may be Medvedev's moment. The Russian President has long been seen as a cipher for Putin, his predecessor and patron. But some analysts think that the U.S. President's prestige may rub off on his Russian counterpart. There is a chance that Medvedev, 43, might stand for something new. He is the first of Russia's modern leaders never to have served as an official in the Soviet Union and has been showing some signs of independence from his former boss. "He's trying to carve out a space...
...believe that anything covered in KC Masterpiece counts as barbecue, the real thing is cooked over indirect heat - usually a wood fire - for a really long time (sometimes for as many as 18 hours). The resulting flavor is a combination of smoke, meat juices, fat and whatever spices or rub have been added. (See pictures of the perfect steak...
...Memphis, Tenn.; North Carolina; Kansas City; and Texas. Memphis is renowned for pulled pork-shoulder doused in sweet tomato-based sauce (eaten on its own or as a sandwich). North Carolina smokes the whole hog in a vinegar-based sauce. Kansas City natives prefers ribs cooked in a dry rub, and Texans ... well, Texans dig beef. Eastern Texas' relative proximity to Tennessee puts it in the pulled-pork camp, but in the western segment of the Lone Star State, you're likely to find mesquite-grilled "cowboy-style" brisket. Locals defend their region's cooking style with the sort...
...there's the rub. For both Porsche and VW, image is key for their future - every bit as much as the new $90,000 Panamera...