Word: rudds
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...After demoralizing defeats under Kim Beazley and Mark Latham, Labor is hoping Kevin Rudd, the former diplomat from Queensland, can end its 11-year power drought. If he does, these are the faces Australians will be seeing a lot more...
...Wayne Swan "There does need to be an urgency about dealing with inflationary pressures." Experience: Shadow Treasurer since 2004 Rudd confirmed the party's former numbers man as Treasury spokesman despite past tension between the two men. Like his leader, the former lecturer in public administration is from Queensland, a key Labor battleground. Swan plays tough and held his own against Peter Costello in their campaign debate. Rudd has confirmed Swan will be Treasurer if Labor wins...
...revolution in Australian campaigning - yet. But more than halfway through the runup to Nov. 24, the Web is harder than ever to ignore. Slicker websites are spruiking policy, online analysis is rife and political parties have YouTube video-sharing channels. Labor, under leader Kevin Rudd, is running sites like kevin07.com.au, where voters can blog views as they buy T shirts, while John Howard has ventured onto YouTube for policy announcements. Ads have debuted online and a swag of politicians have embraced social networking sites like MySpace and Facebook...
...journalists," posting first-hand reports from electorates. But when an M.P.'s outburst on the site about "financially illiterate" young people turned up in federal Parliament, it was a reminder that the Web also bites. Perhaps the campaign's most talked-about online moment is a video clip of Rudd, apparently eating his own earwax several years ago in Parliament. The embarrassing footage has been reported on around the world, and downloaded almost half a million times. There are rich pickings in this new age of online politics, but plenty of pitfalls...
...what Rudd, 50, is selling most is change - the NEW LEADERSHIP blazoned on Labor's billboards. "My central appeal is that we need new leadership with fresh ideas," he said. Howard, 68, stressed his government's experience and willingness to act on principle rather than opinion polls. "We don't need old leadership, we don't need new leadership. We need the right leadership," he said. Both leaders are prepared to fight hard - "down to the wire," Rudd said. But as the campaign revs up, it's Mr. New who seems to be in the driver's seat...