Word: rudi
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Dates: during 1960-1969
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...Rudi Gernreich designs the topless bathing suit...
...only can, but is. Some men, of course, are old hands with a bag: Designer Rudi Gernreich has a complete wardrobe of them. Others, like Sammy Davis Jr., Jazz Trumpeter Hugh Masakela, Actors Jim Brown and Elliott Gould, Manhattan Publisher Jerry Mason and a host of lesser-known straight men, are busily following suit. Hippies have long favored the style, and members of a Houston contingent not only wear them but do a thriving business making and selling their brown suede "stash bags" for from $3 to $5. Industrial Designer Darrell Howe likes the fashion so much he is designing...
Second the Motion. The nude look has come and gone throughout history, from Eden to Egypt to Greece, to Rome, to France, to the U.S. today. The current manifestation began in 1964 when Designer Rudi Gernreich produced his infamous topless bathing suit. The Kremlin and the Vatican denounced it; most American women were completely unprepared (or unequipped) to wear it. In defense, Gernreich explained his purpose: "By exaggerating a new freedom of the body now, I hope to make the moderate, right degree of freedom more acceptable in the future." Yves St. Laurent seconded the motion two years later with...
...symphony in mesh Vs, by Valentino. On the outside, looking In, there is Gucci's leather-bound shirtwaist dress, interwoven with an all-over pattern of the letter G-with matching luggage, no less. In scarves, conspicuous consumers can go the whole hog with the full names of Rudi Gernreich ($12), Donald Brooks ($22), or Geoffrey Beene ($28), or compromise-as Chester Weinberg did-with a silk strip spelling the first and more esthetic half of his name ($25). At the extremities, there are sailor berets with Adolfo's name on the band ($65), Cardin...
...your own thing." The situation has traditional designers up tight. Old standard setters, like Balenciaga, have retired. Others, like Saint Laurent, reach for youth by focusing increasingly on less expensive ready-to-wear clothes. At 46, fatigued by the efforts that have kept him far ahead of other designers, Rudi Gernreich last week announced that he was taking a year off in order to refresh himself. Says Gernreich, who championed the new attitude all along: "I feel that a woman must buy the basics from a boutique or designer, and then be able to do what she wants with scarves...