Word: rudis
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...designed to demonstrate graphically Gernreich's notion that "fashion as we know it is coming to an end," that designers should no longer be artists but anonymous editors. "The stronger the signature of the designer," he says, "the less acceptable his clothes will be." During the 1970s, adds Rudi, "basic clothing will become much more understated. Our aesthetics will change and focus more on the body than on its adornment. Nudity will be much more prevalent." People will pay less attention to their looks, he says, because they simply will not have the time or inclination for self-indulgence...
Disposable Underwear. An hour later, Tom and Renee emerged from under their barbers' aprons and entered separate bathrooms to shave off every vestige of body hair. "You look great, just great!" gushed Rudi when they returned. A cosmetician applied a thin coat of flesh-colored makeup to their naked bodies, and it was time to get into their costumes, such as they were. Both models dressed identically in black-and-white monokinis, covered with white knit bell-bottom trousers and rib-length black-and-white tank tops. Then, while photographers snapped pictures and Gernreich gave cues and directions...
...future. In his 1970 line, he has already carried that concept through to its logical (as far as he is concerned) conclusion. He has eliminated all sexual variations in the clothes by designing miniskirts, leotards and pants suits for men and women alike. Men in miniskirts? "Sure," says Rudi diffidently. "Is a boy in a skirt any the less a boy?" By wearing the same clothes, he insists, male and female only "enhance" their bodily differences; by promoting uniformity of dress, he argues, he is also promoting an honest, rational attitude toward sex. "Sexual honesty involves only the body itself...
...that Gernreich wants to eradicate all differences in clothing: old folks, he thinks, ought to show their age. "There should be a limit to a person's trying to look younger than he is," says Rudi. "People simply have to get over their youth hang-up and accept their advancing years as a natural process of life." For senior citizens, Rudi has designed boldly patterned, caftan-like robes with stylish simplicity and stunning colors that may well win him more admirers -young and old alike-than his masculine miniskirts and barbered bodies...
...creators, Rudi Stern, described it this...