Word: rudkin
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Dates: during 1960-1969
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Died. Margaret Rudkin, 69, founder of Pepperidge Farm, maker of breads and other goodies, the wife of a Wall Street broker, who in 1937 started baking whole-wheat bread on doctor's orders to ease her son's asthma, was soon besieged by neighbors and local dealers, and wound up with a business encompassing 57 products and $40 million annual sales before selling out to Campbell Soup in 1961 for $28 million; of cancer; in New Haven, Conn...
When Connecticut Housewife Maggie Rudkin started baking her homemade bread for sale to her neighbors in 1937, she used stone-ground flour and only the best ingredients, rightly thought she ought to! get a fancy price for it. She did. By this year her Pepperidge Farm bread had grown into a $32 million business, and when Campbell Soup wanted to buy it. once again she thought she ought to get a good price. She did. Last week Campbell announced that it would exchange 357,413 shares of its common stock, worth some $28,200,000 for the outstanding stock...
Campbell will take over Maggie Rudkin's stuffing, cookies, brown-and-serve rolls, and frozen pastries. Campbell's President William B. Murphy announced that Pepperidge will continue to make its famed bread, operating as a separate company. For Pepperidge, whose products are known mostly east of the Mississippi, the marriage will open new markets through Campbell's vast outlets. "We'll be able to get more fresh bread to more people more quickly," explained Pepperidge's President Rudkin. Said Murphy happily: "Pepperidge is truly a growth company with a very rosy future...
...wonder if Mrs. "Pepperidge" Rudkin [March 21] has ever eaten a real, long, fresh, crunchy French loaf. Has she ever tasted the hard, dark bread from the Canton Valais in Switzerland? If she had, she would not have the gall to talk about showing Europe "how to make good bread...
...wife and I have one question: What became of Mrs. Rudkin's son Mark? Henry Jr. and William are vice presidents of the company, according to your piece, but what does Mark, whose allergies inspired Mrs. Rudkin to begin baking...