Word: rudolph
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...aboard the latest flight of the space shuttle Challenger, but at a press briefing last week the astronauts said that neither soft drink was satisfying. Reason: the spacecraft has no refrigerator. Said Mission Commander Gordon Fullerton: "Warm cola is not on anybody's list of favorite things." --By Barbara Rudolph. Reported by Leslie Cauley/Atlanta, with other bureaus
...adapt to the special demands of the Japanese market. Says Byron Battle, an undersecretary of economic affairs for the Massachusetts Office of International Trade: "In Japan, you have to sell it their way, not the Great American way." That is a lesson as old as world trade. --By Barbara Rudolph. Reported by Yukinori Ishikawa/Tokyo, with other bureaus
...moving pictures, however, the lovers of the Western world could dramatically improve their technique. For the first time, it was possible for the masses to study, close up, the romantic style of the great masters. It may not have always been wise to imitate the ideal, of course. Rudolph Valentino, for example, favored a hyperbolic style, arching the woman back into a circumflex and doing semaphor with his eyebrows. He had the technique of a gifted and tormented periodontist. Nor is it always advisable for amateurs to try to reproduce the unforgettable scenes, like the one in which Burt Lancaster...
...thinking about buying a hotel chain and an auto-rental company to combine with TWA. That would enable customers to reserve a plane seat, car and bed with one phone call. Says Icahn: "I've still got a nose for deals, and I intend to make some." --By Barbara Rudolph. Reported by Thomas McCarroll/New York
...production of synfuels would indeed be a hedge against future energy shocks. But at a time when the price of oil is falling and the size of the federal deficit is ballooning, Congress seems set to decide that synfuels are a much too expensive form of insurance. --By Barbara Rudolph. Reported by Lee Griggs/Beulah and Gregory H. Wierzynski/Washington