Word: rudyard
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Dates: during 2000-2009
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...Kate Watts, a London-based marketing expert, says a turning point in the deference offered to those in traditional positions of authority could have come as early as World War I, with its senseless slaughter of a generation of European men. She quotes two lines of a poem by Rudyard Kipling: "If any question why we died,/ Tell them, because our fathers lied." Whatever its roots, today's disdain has implications for companies beyond their corporate image. Watts points out a big conundrum for firms today: traditional forms of advertising and marketing are proving far less effective than...
Look under “K” in the fiction section at the Harvard Book Store, and while you’ll find an array of selections by Franz Kafka, Stephen King and Rudyard Kipling, the works of Beat generation writer Jack Kerouac are conspicuously absent...
...time caught eye of a black polished sedan surrounded by 20-or-so motorcycles flashing lights, they stood at attention, for it was he!—either Her Majesty’s Governor-General or the Tanzanian President and Commander-in-Chief. Those described in ever so many Rudyard Kipling works—at that time genuflecting and making oblations to Her Majesty’s governor—can still be seen in the streets of Dar paying homage to the ruling party...
...book's central thesis was a defense of the "liberal imperialism" that Britain purported to practice toward the end of its time as a great power. Moreover, Ferguson argued that the U.S., whether it wanted to admit the fact or not, had become an imperialist power itself. Rather as Rudyard Kipling had done a century before (though he is careful to say that Kipling's language is that of a bygone age), Ferguson invited Americans to take up the white man's burden that the tired British had perforce laid down...
There is something Kiplingesque about the modern American warrior. He is a volunteer and a professional, as the long-serving regular of Rudyard Kipling's day was. He is a patriot; his modern British comrades, patriots themselves but shy of admitting it, express surprise at the American warrior's outspoken devotion to flag and homeland. He feels a personal relationship with his Commander in Chief, the President, as Kipling's archetypal soldier, Tommy Atkins, seems to have done with his Queen. Above all, like Tommy, he ships out. Ordered to a strange corner of the world, often at the ends...