Word: ruella
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...only person with a financial background in the core corporate lineup is the one without the family name. Cristiana Ruella rarely invites media scrutiny, even though she looks like an Italian Demi Moore. An economist by training, she was working as a commerciale (an accountant-lawyer) when she met the pair she still calls ?Mr. Dolce and Mr. Gabbana? to discuss their finances...
...Despite Ruella's having little interest in fashion when she was asked to join the burgeoning business in 1991, she took a leap of faith, ?not because of zebra and leopard prints,? she laughs, referring to the prints that reappear in almost all their interiors and their work spaces, ?but because of the possibility of the numbers...
With their recent numbers, chances are very good that it will. Dolce & Gabbana leather-accessories and footwear sales rose 35% from March 2004 to March 2005, for example. ?I'm surprised people are so surprised,? Ruella says. ?To me [the impressive year-on-year rises] are quite normal. We grew in our own way. Perhaps the hard part, the fashion, we already did, and now we have to exploit the easier part. What is sure, we prefer to follow our own street...
...feel we can't leave such a market in other hands,? says Ruella. In any case, she adds, the Italians and the Chinese are made to do business together. ?Both can have a dinner and speak about everything else without losing for a second why we are there...
...Ruella doesn't see success in terms of dreams. To this pragmatist, the reasons for success are straightforward. ?The secret of this company is no secret,? she says. ?Mr. Dolce and Mr. Gabbana provide clothes for lots of women to wear. Yes, we must manage a big company with prudence, but we never speak about ?if we do this, we will find more customers.? Customers want to find what Mr. Dolce and Mr. Gabbana design...
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