Word: ruff
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Dates: during 1970-1979
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...Ruff huffs and puffs...
...fastest-rising practitioners of the art is Howard Ruff, 48, a smiling, pleasant fellow who works out of San Ramon, Calif. He is the author of How to Prosper During the Coming Bad Years (Times Books; $8.95), a guide for survival in "the next recession, which will happen some time shortly after the publication of this book," as it states on page 15. Says Ruff, whose tremulous text has gone into its fourth printing and is in fourth place on TIME'S nonfiction bestseller list: "There is cynicism about Government and institutions and an immense searching for someone...
...Where Ruff is going would probably be to the banks, except that he does not believe in them. His three-year-old biweekly newsletter. Ruff Times, has 80,000 subscribers who pay $125 apiece for 15 months of advice. His second annual convention on financial survival last February drew 5,200 fans to Anaheim, Calif. Ruff usually commands $3,000 an appearance on the Chicken Little lecture circuit, and his half-hour syndicated TV talk show, Ruff House, is carried by 48 stations...
Because paper currency will be valueless, Ruff argues, assets should be transferred into hard goods, such as gold and silver coins, that could be used for currency. He also favors small-town real estate, on the theory that the collapse of large cities would accelerate the flight of middle-class and prosperous whites from urban areas. Investors should start stockpiling a year's supply of food to get them through the first calamitous period, along with spare auto parts and standard ammunition; the latter can be used for both barter and self-protection...
Organizing for the 80s--Mike Schippani, New England director, J.P. Stevens boycott; Ed James, director, Mass Fair Share; Jackie Ruff, president, Local 925 of the Women's Office Worker's Union, and Joe Schwartz, graduate student; Science Center...