Word: ruffner
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Dates: during 1990-1999
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...Driver magazine rated as better than both the $63,000 Mercedes 420SEL and the $55,000 BMW 735i in terms of ride, handling and performance. Up against the industry's pedigreed names, Lexus has created virtually instant brand loyalty, a feat unprecedented in the luxury-auto market. Charles Ruffner, a tax attorney in Miami, is a Lexus convert after owning four Mercedes-Benz over the years. "The Lexus is the best car I've ever had," says Ruffner, who describes the Mercedes as "Teutonic and utilitarian, like driving a Jeep," and its dealers as "arrogant...