Word: rug
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Dates: during 1950-1959
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Since the war, despite the housing boom, rugs have not been selling well. Housewives who hurried out to fill their new homes with furniture, appliances and TV sets often put off rug buying. Such leaders as Bigelow-Sanford, Alexander Smith, James Lees and Mohawk, which once boasted a combined business of $339 million, have been hardest hit of all, seen their overall profits slump by 65%. Partly, the industry blamed its trouble on high costs and consumer resistance. But mostly it is due to a technological revolution in rugmaking that has left the old leaders and their woolen rugs...
Moths & Saran. Today, such firms as Masland, Firth, and Artloom have all switched over to the new tufted rugs. Besides cotton, the industry is now using new synthetic yarns. Masland has an allrayon rug that, it says, wears better and stays clean longer than cotton and has about the same resiliency as wool. Cost: about $10 a sq. yd. Firth has coated wool with vinyl plastic to make it wear longer; Nye-Wait and others have brought out nylon rugs that cost more than wool ($15 to $45 a sq. yd.) but wear better, are mothproof, and have a rich...
...Enormous Bear Rug. Dwight Eisenhower and Georgy Zhukov became friends in the early days of Allied control in Berlin. Their friendship did not indicate sympathy on the part of either man for the political system represented by the other: it was, in President Eisenhower's words, "personal and individual...
What was that 1946 communication? "Well it was-I think I can recall it-it was a letter. You see, I left Berlin in November '45, and he corresponded and he sent me a present. I think it was an enormous bear rug, and I still have it, and something else of that kind. That...
Mustached Julius Holmes, 55, has had a career as varied as the intricate pattern of a Persian rug. A Kansan* who entered the Foreign Service in 1925, he served at four Mediterranean and Balkan posts before returning to Washington as assistant chief of protocol. In 1937 Protocol Expert Holmes resigned to become vice president of the New York World's Fair and, in effect, Grover Whalen's secretary of state...