Word: rug
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Dates: during 2000-2009
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...Chapter 11. Your customers are peeved because they have to bail you out. Your frailty makes them wary of buying anything from you. And every wrong thing you've ever done (like, say, making the Pontiac Aztek,) nags at them like a stain you put on their best rug. How do you make a commercial for that...
...Americans are not used to having the rug of the hopes in their accomplishments pulled out from under them. The national character is built, to a large extent, on the notion that swift and forceful action can solve nearly any problem or reverse the course of any crisis...
...customers don't respond, however, Thompson promises they'll be reminded of the value. "We are not going to sweep under the rug the affordability aspect," Thompson says. "This is a long-term awareness campaign. You will see everything from taste, indulgence, convenience and price point across the body of work that will be presented over the next couple of years." Yet the company has so far resisted franchisees that have been too explicit about price. Last year in Seattle, a group of McDonald's franchisees ran a billboard that read, "Four Bucks Is Dumb," a clear shot at Starbucks...
...experiment with 3-D patterns and metallic cutouts that add a retro-futuristic touch to last season's graphic trend. For his spring collection, Oscar de la Renta embroidered navy stripes on formal dresses in a modern harlequin design. Armani Casa's printed armchair and Verner Panton's rug appear to have been cut from the canvases of Victor Vasarely's Op art paintings from the '60s, while armored Coach bags and caged boots from Yves Saint Laurent showcase a similar understated yet forward-looking elegance. It's a brave new world out there. Dress accordingly...
...Verner Panton Ypsilon rug (price upon request; entratalibera.mi.it...