Word: rugg
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Dates: during 1930-1939
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...Social Student is spectacled, enthusiastic Professor Harold 0. Rugg, of Columbia University's Teachers College. Twenty years ago Professor Rugg (Dartmouth '08) decided that history and geography, as taught in the schools, were dust-dry, had little to do with the price of eggs. An engineer, he began to study what a citizen needed to know. Eventually he designed a series of textbooks intended to give useful answers to useful questions. He undid the old packages (i.e., history, geography), dumped all his information in one basket-social studies...
Because no publisher would take a chance on his revolutionary books, Professor Rugg sold or pawned everything he owned, raised $4,000, printed and distributed them himself. They sold like soft drinks in a desert. Today his books are published by Ginn & Co., have sold more than 2,000,000 copies...
Professor Rugg's critics accused him of disrespect to history and learning. His chief critic, practical Professor Howard E. Wilson, then at University of Chicago, investigated schools to see how the Rugg "fusion" plan worked, pronounced it a failure. But Professor Wilson found that he could pin no roses on the old-fashioned textbooks, either. Three years ago he investigated old-fashioned upState New York schools for the New York Regents, learned that many of the State's future citizens thought that habeas corpus was a disease, liabilities were assets and poverty was best defined as "the boyhood...
...last week Professor Rugg and Professor Wilson (now on the faculty of Harvard's Graduate School of Education and editor of a series of social studies texts published by American Book Co.) had patched up their feud. Both contributed to the National Council's new book...
...Falk accuses Mr. Rugg of: >Creating the impression that most advertising is dishonest by citing exceptional examples. Widely advertised products, argues Mr. Falk, are more likely to be of good quality than those not advertised, because a producer of identifiable goods "is usually wise enough to protect their reputation by delivering quality products...