Word: rugged
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...nurse put down a rug and on the rug a baby of about a year old. Then she returned to a seat, well sheltered by some laurel bushes from the spring breeze, still cool, and opened a book. The baby lay on its back for some minutes, gazing with calm wonder at a sky like a forget-me-not with small thin clouds like puffs of frosty breath. No doubt it had forgotten the sky in the last few minutes and was interested to rediscover it. But at last it grew bored, and tried to roll over. To do this...
...started up, looked round the corner of the bush and saw the baby. At once she started forward and, repeating "Naughty! naughty! naughty!" all the way in exactly the nurse's tone but with a rising pitch, caught the baby by the thighs and dragged it to the rug. She then retreated backwards, at first quickly, as from the too-near presence of a strange nurse, but then more and more slowly. Her eyes, fixed on the baby, expressed both desire and regret. The same expression can be seen on the faces of polite children who, at a birthday...
...Digest, which periodically runs "Consumer Reports" telling its readers about promising new products, had run across Jerclaydon's Glamorene, a new kind of rug cleaner. Before it recommended the product, the Digest, as it does with all new products, had it tested by Stamford's (Conn.) York Research Corp. Wallace gave Jerclaydon the results: ". . . after more than a thousand tests on over 100 rug-cleaning products the laboratory reported: 'Best rug-cleaning compound for home use we have found. Best on-location cleaner for institutional use.'" Adding that the Digest was preparing a three-page article...
Rise & Fall. Glamorene's makers, three brothers named Sheldon, Clayton and Jerold Hulsh, heeded the warning. They had been happy to sell about $40,000 worth monthly of their cleaner-a compound of cellulose fiber (resembling sawdust) and various cleaning agents which can be rubbed into a rug, then brushed out bringing the dirt with it. After they got the word from Wallace, they hired three fieldmen and in a whirlwind, 21-day tour, set up a nationwide network of salesmen...
...Then the rug was pulled out from under Glamorene, and the Digest got a bad scare. In San Francisco, a Pan American World Airways serviceman died after cleaning a plane's rug, and the coroner's jury reported that the victim had died from inhaling "halogenated hydrocarbon" from trichloroethylene, one of Glamorene's components. Professional rug cleaners gleefully took ads reproducing news stories about the San Francisco case and urging homeowners to avoid mishap by having experts clean their rugs. The health department banned Glamorene sales in San Francisco...