Word: ruggeder
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Dates: during 1950-1959
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To the simple, rugged men of mountainous Nepal, the word "muhammad" means great and strong. It seems a fine name to give a faithful dog. To the touchy Moslem minority in the state of Uttar Pradesh near New Delhi, however, the same syllables, no matter what their spelling, mean only...
Two years ago the San Pedro Valley desert east of Arizona's Santa Catalina Mountains was inhabited by little more than coyotes and cactus. But after Magma Copper Co. proved up the nation's biggest copper deposit beneath the San Pedro Valley floor, the face of the desert...
"Crude Interference." The source of Khrushchev's anger at the U.S. shows how sensitive the Soviet Union is about its own rugged form of colonialism. President Eisenhower and Secretary of State Dulles had sent Christmas messages to European satellite countries, expressing U.S. faith in their eventual liberation. Huffed Khrushchev...
Automation & Expansion. With big discounts and rugged competition, businessmen looked for new ways to cut manufacturing costs. Throughout 1955 the price of labor rose steadily and material expenses edged up. A few passed on their costs to retailers; but most looked for other solutions. One good way to cut costs...
As costs and prices rise, sales in some lines will slip. With tightening credit, plus the fact that consumers bought so much in 1955, both appliances and autos are in for a rugged buyer's market. With 710,000 cars on hand, dealers' inventories were already the highest...