Word: ruggeder
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The U.S is still a long way from knowing what rules would work in a nation proud of its reputation for rugged individualism. That's because rigorous foreign gun control has no equivalent in the sprawling U.S., where there are numerous state and local regulations but few far-reaching federal...
"Give Racism the Boot." That politically correct advertising slogan, combined with environmentally conscious products, has turned Timberland Co. of Hampton, New Hampshire, into a hot marketer and a torrid stock. With customers from suburban professionals to inner-city youths clamoring for its rugged boots and outdoorsy apparel, Timberland last month...
Wall Street, which loved the Timberland stock as much as consumers loved the Timberland look, had sent the share price up fourfold since January. (At the same time, the boot trend kicked Nike stock down more than 40%.) But last week Timberland stock dropped from 83 1/4 to 71 5/8...
The clothing magnate is promoting its new "Double RL" style--touted as more rugged than their traditional preppy lines--in an effort to raise sales.
In these sorry conditions, many Maya have seized on their old ways to make sense of their modern lives. In the remote highlands of Guatemala and Mexico, where the rugged terrain has held the outside world at bay, contemporary Maya still practice many of the same rituals that were performed...