Word: ruggedized
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Dates: during 1980-1989
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The people of northern Idaho and eastern Washington are typically rugged farmers, loggers and miners who work hard for a living. But if Washington Water Power, the region's main utility, has its way, some of them may be turning into laid-back sybarites, luxuriating their leisure hours away in...
There has always been a certain legerdemain, if not hypocrisy, in Reagan's professed personal values. He preaches productivity and rugged individualism, but has always been something less than a workaholic. He preaches the sanctity of family, but is the only President to have been divorced. His relations with his...
The man Reagan chose to remake the high court shares many of his roots and values. Like Reagan, Rehnquist left his boyhood home in the Midwest to head for the Far West, where he embraced the frontier verities of rugged individualism and a respect for law-and-order. The son...
Big Boy, the familiar giant plastic waiter, stands in front of his restaurant in Jakarta. Pizza Hut is in Buenos Aires. And foreigners have it our way at nearly 2,000 McDonald's (pace Dwight). Stopping for a Big Mac in Singapore, says a young customer, is "like walking into...
Everyone everywhere can drink Coke (almost $3 billion in foreign sales) and wear Levi's ($600 million) and watch Little House on the Prairie (broadcast in 110 countries). The lingua franca dispersion of English is both a cause and an effect of pop's global reach, but American pop commodities...