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Word: ruggedized (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

When exhaustion hits, her spunk can turn to bile. At the end of a rugged four-day campaign swing, she gave an ungenerous press conference. "Where have you been?" she snapped to a not-too-acute questioner, and said to another, "I answered that before-wasn't I loud...

Author: /time Magazine | Title: Spotlight on the Seconds | 10/15/1984 | See Source »

If you would win over a crowd of Americans, use the term rugged individualism; they will salute it like the flag. Why not?

Author: /time Magazine | Title: Essay: The Rugged Individual Rides Again | 10/15/1984 | See Source »

Everyone always says that rugged individualism is the backbone, and the jawbone, of America; that a country as grand and sturdy as this could only have been built by the self-propelled and self-interested strivings of wild-eyed nonconformists, each fur-laden Daniel Boone pursuing his independent errand into...

Author: /time Magazine | Title: Essay: The Rugged Individual Rides Again | 10/15/1984 | See Source »

Of course, the picture is pure hokum, and everybody knows it. The West was won by wagon trains, the East by sailing ships, and they all had plenty of passengers aboard, by necessity working together. "In history," Librarian of Congress Daniel Boorstin explained, "even the great explorer had been the...

Author: /time Magazine | Title: Essay: The Rugged Individual Rides Again | 10/15/1984 | See Source »

In the matter of the nation's soul, the impulse was collective from the start. Our so-called Protestant ethic would appear to endorse rugged individualism as the engine of hard work, but in fact the Puritan fathers were mainly concerned with individuals as contributors to a social compact...

Author: /time Magazine | Title: Essay: The Rugged Individual Rides Again | 10/15/1984 | See Source »

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