Word: ruggedized
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Dates: during 1980-1989
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A small convoy of Toyota Landcruisers escorted by armed rebels threads its way over a mountain pass in northern Ethiopia. In the vehicles are members of a European medical team on their way to staff a hospital in territory captured by guerrillas. Thousands of miles away another medical corps travels...
Like a remarkably rugged, durable automobile, America's economy has motored through some of the harshest possible conditions without losing its momentum. The recovery has dodged hazards ranging from the October 1987 stock-market crash to last summer's drought. The longevity of the expansion, one of the Reagan Administration...
The Bills' ground-hugging offense has been anchored since 1986 by Jim Kelly, a rugged quarterback who thrives on bad weather and tough downs. First drafted by the Bills in 1983, Kelly signed with the U.S.F.L.'s Houston Gamblers. He has become an effective field general who oversees the hard...
With 40% of its total billings coming from Medicare, Mission Valley, with annual revenues of more than $1 million, began losing between $29,000 and ; $50,000 a year. Faced with anticipated losses this year of $250,000, the board of trustees had no choice but to close down. Says...
Stores can tailor private collections to their particular types of customers, from trend-happy adolescents to conservative executives. The fastest-growing brand of sportswear in the U.S. is The Limited chain's Outback Red, which sold more than $400 million last year. It began as a collection of Australian-inspired...