Word: ruggedness
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Design for the Future. The future promises an ever-increasing stream of bigger, brainier gadgets-all of which will present a tougher repair problem for the U.S. serviceman unless they are designed to be fixed easily. The progress is slow, but there are clear signs of advance. Westinghouse's...
One Last Word. When the class bell finally rang, the Negro students had not yet arrived. District Commander Walker, out of rugged Hill County, Texas (where it is said of the best people: "They kill their own snakes"), called the white pupils into the auditorium, explained his mission: "You have...
Last week in New Delhi, surrounded by a tight little circle of moonfaced Nagas in pressed Western trousers and clean white shirts, the Pandit announced to newsmen what amounted to at least a partial victory for the Nagas. The announcement granted amnesty to all Nagas for past (but not future...
The Future, Not the Past. While the judge forgave the immediate past, the Braves worried about the immediate future. A World Series against the World Champion Yankees was certain to be an uphill fight for the Braves. There was always a chance that Aaron's bat (TIME, July 29...
No Grey Flannels. The Revlon account had hit $6,000,000 when Revson last year abandoned Norman, Craig & Kummel, badly rocking the agency (1956 billings: $25.8 .million). Before he shifted completely to BBDO, fourth-biggest agency (1956 billings: $194.5 million), Revson took the precaution of siphoning off part of his...