Word: ruggedness
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As it wound through the canyons southwest of Mount Shasta, 60 miles below the Oregon border, the Sacramento River was a babbling stream, rugged enough to attract kayakers, yet so pristine that it supported a thriving population of blue-ribbon trout. Each year the 45-mile stretch of river lured...
The recognition that the river is a finite resource has been slow to dawn in the West, where rugged individualists have traditionally cocked a snoot at natural restrictions, rolled up their sleeves and hacked or drilled the world of their dreams out of the wilderness. Something in the Western temperament...
Take Subaru. After more than 15 years with the New York agency Levine, Huntley, Vick & Beaver, Subaru of America in June awarded its $60 million account to Wieden & Kennedy, the hot shop in Portland, Ore., that handles Nike's ads. Subaru hopes the right ad campaign will help boost U.S...
^ Looking for a rugged all-terrain vehicle? Then a Humvee might be just the buggy for you. It doesn't come with air conditioning or stereo, but it's been tested in real battlefield conditions. Humvee, which is short for High- Mobility Multipurpose Wheeled Vehicle, is the new U.S. Army...
The hike to the waterfall is part of a trip that began by rugged and fat- tired mountain bicycle in a forest of tiny trees and giant plants at 11,300 ft. on the very rim of the Amazon basin and will continue by white-water raft, motorized canoe and...