Word: ruiz
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They are also watching Ruiz Galindo. A harddriving, self-made man, he and his business philosophy represent modern Mexico: the Mexico whose industrial revolution is just beginning. Ruiz Galindo is smart, tough and patriotic. He wants to make money for himself and he wants to see Mexico prosper. His formula: 1) industrialization; 2) higher living standards-to increase consumer demand; 3) Government protection for young industry. His contribution to jacked-up living standards: the $2,000,000 Industrial City, Mexican capitalism's first paternalistic workers' community...
...employes of Ruiz Galindo's new steel-office-furniture factory in the Mexico City suburb will live in six ultramodern, rent-free apartment buildings, have free medical care, sports, movies, their own printing press. Free lunches and a cooperative grocery will discourage tortilla and chili diets. The clean factory has toilets, showers and quantities of mirrors. "If they look at themselves enough they will not want to be dirty," he says...
...When Ruiz Galindo and men like him talk of tariffs, they reflect Mexico's industrial youth. Says Ruiz Galindo: "To have freedom of commerce it is indispensable first to have commerce." Therefore Mexico, he argues, must protect its growing industry, even if protection is theoretically unsound economics...
...Mexican capitalist, unlike the old hacendado (landholder), is a self-made man. Take Ruiz Galindo. At 48 he is worth about $5,000,000; he started as a produce dealer, at 18 had his own small prospering business in tropical Cordoba. In his twenties he was star salesman in Mexico City for General Fireproofing Co. of Youngstown, Ohio, and sold the firm's largest order in Mexico: material for Mexico's West Point-Colegio Militar de Mexico...
...expanded into other enterprises. Example: he turned his summer home at Fortin into a hotel, enticed tourists with a gardenia-filled swimming pool, has made the resort almost a tourist must. Ruiz Galindo weekends in Fortin, does business in bathing trunks at the pool's edge. In Mexico City he lives in new, garish Lomas de Chapultepec, the suburb of the newly arrived bourgeois...