Word: rules
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...jewelry store. Wood furnishings give the display that luxury vibe; sterling-silver pieces sit inside glass-enclosed cases. But at the Art of Shaving, a 14-year-old retail outlet that sells high-end grooming products, shoppers aren't searching for diamonds and pearls. It's the razors that rule the room...
...initiated the study, and it was her own struggles with weight that got her started. Author of the book The Instant Diet, she was working on new recipes for the paperback version (retitled The "i" Diet) and, as was her practice, used herself as a guinea pig. As a rule, she lost weight on the menu plans she recommended to readers, but when she redeveloped some of the meals using what were supposed to be calorically equivalent supermarket or restaurant foods, the pounds stopped dropping off. Just as suspiciously, she always felt full...
...carefully read the freelancer contract, the 54-page ethics booklet, and the conflict of interest questionnaire, the specific rule I violated would have been clear," she wrote, adding that editors had never discussed the rules with her. "I should have read them carefully, and I take full responsibility for what was clearly my mistake...
...which were the big losers? Expensive duds are harder to calibrate; for example, a film may disappoint Stateside and be a hit abroad. Still, it's a Hollywood rule that movies with $100 million-plus budgets should at least earn as much at the domestic box office as they cost to produce. If they didn't in 2009, they made our top-of-the-flops list. The underperforming nine: Terminator Salvation, Disney's A Christmas Carol, G.I. Joe, Angels & Demons, Watchmen, The Taking of Pelham 1 2 3, Public Enemies, Land of the Lost and Where the Wild Things...
...down the movie money chain, that rule applies. In medium-budget films, stars and directors with hits in their past can take disastrous oversteps. In 2009, reliable comedy stars such as Adam Sandler and Jack Black headlined fairly pricey pictures (Funny People, Year One) that went doggo; Sacha Baron Cohen tried to parlay his Borat success with the more acerbic Brüno, and what did the audience do? Pranked him. Ferrell's Land of the Lost cost $100 million to produce, and took in less than half that domestically...