Word: rum
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Dates: during 1950-1959
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...general treatment for rattlesnake bite," wrote F. C. Wilkes, M.D., in a Manual of Practice for the Diseases of Texas, published in 1866, "consists in immediate and powerful stimulation. Whiskey, brandy, rum or any spirituous liquor should be freely given, so as to produce intoxication, if possible." No prescription was ever more popular in the West. Yet its efficacy has never been checked by medical research. Last week famed Venomologist Herbert L. Stahnke of Arizona State College announced that the imposingly named Committee on Problems of Alcohol, Division of Medical Sciences of the National Research Council of the National Academy...
...more yokels." Instead of bludgeoning the customer with razzle-dazzle headlines and ranting copy, admen are buttonholing him with quiet humor, soft talk and attractive art. On the heels of the hard sell spieler comes the shaggy dog who converses with Friend Joe on the merits of rum, and the shaggy Schweppesman who will drink anything plus tonic. Kangaroos sell airline tickets; giraffes promote Ethyl; Mr. Magoo plugs beer. Banks are using cartoons to encourage thrift. The low-key sell is not in itself new on the U.S. scene, e.g., JellO, Campbell's Soup and Coca-Cola have gentled...
...grass). The Australians are astounded by the Americans' ability to set up ice-cream plants in the desert, to work like madmen for oil in a country that probably lacks it and, anyway, needs water more. The Americans, in turn, are baffled by the Australians' capacity for rum and their insistence on the right of man-state-given, if not God-given-not to work too hard...
...with the locale: Laragh Station, a sheep "run" operated by the Brothers Regan. They are graduate gunmen of the Irish Republican Army who are busy populating their underpopulated principality with a brood of half-caste children, some named sentimentally for great figures of the Irish Troubles. Overproof Queensland rum is their drink; mutton is their food; and once a year a priest arrives on the scene to christen the new children, and to tell the elders that they are living in mortal sin. Mrs. Regan has been "married" to the two brothers in succession...
...English immigrant) who runs a neighboring station, a pint-size affair of about 300,000 acres. Mollie goes off to Oregon with the ice-cream addict, Stanton, but when she discovers that the U.S. frontier has been all softened up by milk shakes and civilization, she returns to the rum and mutton of the Australian never-never to cope with Cope...