Word: rum
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Dates: during 1950-1959
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Through its 61-year history as the Curtis Publishing Co.'s teetotaling companion of U.S. families, the Saturday Evening Post (circ. 5,731,138) has barred editorial approval of drinking in any form, and flatly banned liquor advertising. So set against rum was Satevepost Editor George Horace Lorimer (1899-1936) that he once ordered the glasses brushed out of a story illustration of a cocktail party, leaving the pictured guests with their poised hands mystifyingly upraised. More tolerant under Editor Ben Hibbs, the Post nevertheless sought no business from the nation's third largest (after automotive, food) advertiser...
...first-prize winner in oils was a hot orange-and-red living-room interior by Gregorio Prestopino (TIME, Jan. 26, 1948). It seemed to suit the factory workers, ladies' clubbers and art fanciers of Youngstown (pop. 180,000); so many came on opening night that the rum for the punch bowl ran out. The painting and the other winners also pleased Joseph Green Butler III, the institute's greying, quiet, 57-year-old director...
...companies, formed collective-like "proportional profit" cane plantations. A TVA-style Water Resources Authority took over power production from several private power companies, and began wide-scale irrigation as well. Using $10.7 million in treasury funds, Fomento built or took over factories to make cement, glass and cardboard (for rum bottles and cases), shoes, tile...
...heth-cut) Amory held aloft Gladstone's frayed red dispatch box as he strode in to members' cheers last week. But as he plunged into his businesslike speech, pausing only at a reference to milk processing to refresh himself with a glass of milk thinly laced with rum and honey,* the House soon realized that the self-effacing Chancellor had produced an even more self-effacing budget. He had decided that Britain was not going to get caught in the American recession, but should not risk trying to expand its economy just now, either. His "standstill budget...
...Aramburu made a token start by banning importation of a few luxury items to Patagonia. Last week customs announced the arrest of three leaders of one car-smuggling ring. But in Puerto Madryn the steamer went on unloading the jewelry, 5,000 cases of whisky, 1,000 cases of rum, bales of Brussels lace, crates of fireworks. As every Patagonian knew, such choice merchandise was not going to the goats...