Word: rum
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Dates: during 1960-1969
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Within the next year, Seagram will bring out two new Scotches (100 Pipers and Passport), and four liqueurs, as well as a gin, a vodka and the first Hawaiian rum. Bronfman aims for 100 Pipers to compete against the bestselling U.S. Scotch, Schenley's Cutty Sark, which happens to be the favorite of Lyndon Johnson. The new liqueurs will have a more limited market than the mixed drinks and Scotches, but will be more profitable. "It is our philosophy," says Edgar, "that as costs keep going up we have to come out with higher margin items...
...enchantment is fulfilled only in irony. His coral cuts, his sandy beaches are alive with stinging sand flies. His ocean has sharks and floating garbage. His only pirate is a boozy, busted corporate raider named Lester Atlas, who staggers into every scene with a yo-ho-ho and a rum and tonic. His hero is a middle-aged (49) New York Jew with a heart condition. The result is not romance but farce laced with tears...
...experiments are well along to make auto-headlight glass from sugar and to substitute sugar for the fats in soap detergents; sugar dissolves easily, does not cause water pollution. And, quite beyond these uses, sugar has one major value that no nation dare ignore: from the rum and cachaza of Brazil to Indonesian Arak, it is the universal base for alcoholic drinks. In Peru, where a drop in the U.S. import quota has caused a 220,000-ton sugar surplus, W. R. Grace & Co. intends to solve a national economic crisis in an ingenious way: Grace will use the excess...
...denied even a seat in the Commons, he painted and laid bricks, traveled widely, and wrote an average of a million words a year. Later, during the dismal era when Hitler and Mussolini were rising and Britain shuttered its windows to the world, Churchill returned to the House to rum ble bitter warnings from his seat below the Tory gangway. He was unheeded, but never unheard...
...create coeducation at Exeter just because we thought it would be a good thing for the boys," he said, "would be a pretty rum thing for the girls...