Word: rum
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...short documentaries about the city. Corey Gottlieb, 39, CEO of Global Vision Interactive, whose Interactive Taxi monitors are used in the program, reports that advertisers are happy because they can run ads at appropriate times. "It wouldn't make sense," he says, "to run an ad for Bacardi rum during the morning rush...
Next Big Things come and go--remember dry beer, "malternative" beverages and low-cal cream liqueurs?--but the industry has very high hopes for one ongoing craze: from chocolate vodka to tequila-and-lime-spiked rum to sour-raspberry schnapps, flavored spirits are multiplying like empty shot glasses on a 21st birthday. Flavored rums rose from 18% of total rum sales in 1998 to 39% last year. Flavored vodkas are similarly flush. Even Martin Friedland of Jenkintown, Pa., an importer of fine spirits for more than 50 years, won't call flavored liquors a fad; the worst he'll call...
...race to tempt the palates of a generation brought up on mocha frappes--and maybe even, in some cases, grab the sweet-toothed fake-ID crowd--what chance does, say, a fine vodka like the venerable Russian Magadanskaya have against Ciclon, the tequila-and-lime-spiked rum, or Coco coconut-flavored rum, both getting big play at the Bacardi booth? ("There's not another 70-proof coconut rum out there," says Steven Messer, a Bacardi assistant marketing manager.) Or against Atomic X's cloying, vaguely tropical, nonalcoholic energy drink being touted as a bar pick...
...system itself." Payá's Varela Project has collected the signatures needed for a plebiscite - permitted under Castro's constitution - on free speech, multiparty elections and expanded private enterprise. Castro refuses to recognize the project, but the grass-roots movement it generated probably has him choking on his rum mojitos. Despite Castro's push to develop tourism, Cuba's economy is a shambles, and a hoped-for easing of the U.S. embargo has been quashed by George W. Bush. The last thing Castro can afford now is a Solidarity-style movement. So in March, with the aid of agents...
...Before I embarked, I wasn't sure what hanging out with seamen would be like: Would it be a raucous life of "Yo-ho-ho and a bottle of rum"? In fact, the crew was a soft-spoken, temperate lot: for a party of 27, two bottles of booze proved adequate?one indeed was rum, the other scotch. By 9 o'clock only a hard core of officers and supernumeraries were left on deck...