Word: rum
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Besides weighing in with wine coolers in three flavors, Seagram last month began test-marketing an unusual liquor-based hybrid called Golden Spirits, which is flavored with natural fruit essences to produce mixtures like peach- melba rum. "They are selling extraordinarily well," says House of Seagram President Edgar Bronfman Jr. Rival distillers are blending other cocktails. Connecticut's Heublein, maker of Smirnoff vodka, is test-marketing Tropic Freezers, which turn into frozen drinks like strawberry daiquiris after about six hours in a customer's freezer...
...soft drinks. As each one is purchased, it gets a lacing of a thick, viscous white icing, unless the customer protests. At Cinnamon Sam's in Kansas City and Cinnamon Kitchen in Tampa, the buns can be "personalized" with a choice of toppings, such as caramel nut, honey butter, rum raisin, apple and cinnamon...
Reddin is bringing off a rare double: while his words resound in Rum and Coke, he is onstage 20 blocks away in a manic revival of the 1930s farce Room Service, a portrait of pre-Broadway opening desperation. Reddin winningly playswhat else?--the playwright, a geeky kid from Oswego who eventually has to "die" for an hour and a half so that his show might live. Director Alan Arkin seems too conscious that Room Service was adapted as a Marx Brothers movie vehicle. Mark Hamill, the fresh-faced Luke Skywalker of the Star Wars series, is mustached and growly...
...best new play of the crop is Rum and Coke, a wry, poignant look back at the can-do optimism and patriotic naivete that led the U.S. to stumble into the Bay of Pigs invasion. Playwright Keith Reddin, 29, was a child of four when CIA-backed Cuban insurgents made their disastrous landing in 1961, but he captures with compassion and accuracy the Kennedy Administration's fundamental miscalculation: the belief in a nonexistent Cuban underground that was only waiting for a signal of support to rise up and overthrow Fidel Castro. Reddin presents the Bay of Pigs fiasco...
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