Word: rum
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...bourbons still reign over all (two to one over Scotch), but vodka, the biggest new "white liquor," passed gin last year, 12.9 million to 12.4 million cases. The Handbook's charts show that vodka hasn't a chance until 1973, if then. Then there's rum. Terrific growth-up 54% in the past five years...
...Since rum, vodka and gin are all so big, maybe there's a new "white hope" coming along? Some liquor companies think they may have spotted one. It is tequila, the distinctive Mexican cactus liquor that mingles lazily-but with a powerful wallop-with all kinds of ingredients. Imports are up 388% in the past five years, and nearly every major distiller has now made an agreement with a Mexican producer...
When Booker McConnell & Co., a 150-year-old British-owned sugar and rum company, acquired controlling interest in Master Spy James Bond four years ago, the deal was in deference to Ian Fleming. Bond's creator and Booker's then Chairman Sir Jock Campbell had been Eton classmates, continued to be golfing partners. They also were mutual enthusiasts about the West Indies, where Bond frequently cavorted and where Booker owns eight sugar plantations, as well as investments in ships and stores. When Fleming, during a golf game, complained that no one would buy his Bond-holding Glidrose Productions...
...enter the dark, friendly reception, choose a girl, and take her outside to drink and dance in the warm Haitian night air. Time passes, the rum flows, voodoo drums throb in the distance. Then two men from Westport, Conn., come outside. They flaunt their bellies in gaudy Hawaiian shirts and walk heavily, because they are already drunk. Each sits down with his whore...
...there in pursuit of the crystal-white, palm-fringed beaches, sparkling blue water, and hot Caribbean sun. Tourists marvel at the dramatic color of the Haitian landscape, its coconut, papaya, and mango trees, its high jagged mountains, and its sharp cliffs and quiet coves. They drink Haitian rum, watch the colorful folklore shows, and swing at night to the fast rhythms of the Haitian music. And most take a curious look at the native culture and its black primitivism...