Word: rumbas
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Dates: during 1940-1949
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...Pennsylvania-bred Trumpeter Vaughn Monroe, fronting for a five-piece Boston society combo, was about as low on the bandleaders' register as a man could get. Now & then he would try to jolt his cocktail-and coming-out party patrons from their fox trot and rumba rut by booming Ave Maria or Glory Road in the aggressive baritone he was training for opera in his spare time. But mostly he gave them "what was called for-a hundred and twenty-eight beats to the minute-the debutante stuff and the businessman's bounce...
Along toward dawn one morning last week, Screen Actor Humphrey Bogart was sitting, in person, in Manhattan's not quite haut monde saloon, the Stork Club. It was the hour when it is virtually impossible to decide whether a rumba band goes bonkle bonkle tonk, or tonkle tonkle bonk; when waiters' arches ache, and blondes brush the hair out of their eyes in a queenly way. Bogart, who was sipping happily on a drink, decided to send out for two 22-lb. stuffed pandas...
...looked like a magnificent mulatsdg.* In Budapest's carnival-bright streets, workers danced the csdrdds and the rumba, while youngsters jitterbugged. In parks, tents had been set up for the distribution of goulash and other delicacies; beer flowed as fast as it once did at Tammany picnics. Communist Boss Matyas Rakosi had ordered weeks of countrywide fun and frolic to get the voters into the proper mood for Hungary's national elections. As in all such well-run Communist affairs, there was no opposition; the communist "People's Independence Front" presented a single list of candidates...
...caught Gehrmann just getting down to his mark. He had to pour it on to catch up, but at the quarter the red Wisconsin jersey was out in front-in 59.5. Track veterans, remembering Gil Dodds's windmill style, were struck by the contrast; like a good rumba dancer, Gehrmann hardly moved from the waist up. He was all legs, eating up the boards with a long (8½ ft.), smooth and relaxed stride. Crumpled in his right hand, Gehrmann clutched something blue-a handkerchief, for luck...
...Saturday Evening Post, which also ran the illustrated (see cut) ads. It also drew a shocked cry of "bad taste" from Advertising Age and protests from the New Yorker, LIFE, and other magazines which refused to run other Springmaid copy until such phrases as "ham hamper, lung lifter" and "rumba aroma" were deleted. Not in months had advertising tittups caused such a tizzy...