Word: rumbas
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...popular music from Cuba. But only in recent years has this import business mushroomed into a sizable industry. Captain of that industry today is a black-haired, rather chinless band leader, Xavier Cugat (rhymes with glue pot), who gets an annual gross of $500,000 purveying the Cuban rumba and other Latin-American rhythms to the U.S. public. Last week Importer Cugat was at the peak of his career...
...finishing off his eleventh annual engagement at Manhattan's swank Waldorf-Astoria. His latest Hollywood musical, You Were Never Lovelier (starring onetime Cugat Dancer Rita Cansino, now known as Rita Hayworth), had just finished its second hit week on Broadway. The rumba business was booming loudly...
...soon got on Cugat's nerves. That was in 1928 when Paul Whiteman was still King of Jazz. No jazzman, Cugat realized that he could not compete with Afro-Saxons on their own ground. So he bravely cultivated a little Afro-Latin plot of his own. With a rumba orchestra of six, he opened at Los Angeles' Cocoanut Grove...
Following a flowery introduction by the emcee, S-O Robert K. Allen, Miss Costello appeared in the modern equivalent of a set of palm leaves. Her first number at the Hasty Pudding Club last night, theoretically a rumba, might better be called a belly dance for want of a more inclusive definition. There were words, in Spanish, and she punctuated the more erotic parts with cires of "Eat your hearts out!" and "Teeembah...
Murray's business is up 50% to 100% (most in defense cities), has actually risen 300%...in Los Angeles. There 600 pupils pay $11,000 each month to learn the rumba, smooth swing, jitterbugging or "New Yorker" (West Coast name for the Lindy...