Word: ruml
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...advertising plugs, piped directly into clubs, hospitals, restaurants, factories. Bill Benton decided to apply the same system to radio. He lined up big-name sponsors for such a project, including his old partner, Chester Bowles, now OPA boss; the University of Chicago's Robert M. Hutchins; Businessman Beardsley Ruml. He laid his plan before the Federal Communications Commission (retiring FCC Chairman James L. Fly is expected to join the group). This week the group is incorporating as Subscription Radio...
...tongues. But the Brookings Institution then went on, in a brochure titled Postwar National Income, to whack all other postwar estimators as, in effect, so many dizzards, noodles, lackwits and dunderheads. The distinguished list of numbskulls obviously included the Committee for Economic Development, the Department of Commerce, and Planner Ruml, as economists who either: 1) could not count straight, or 2) who had added & subtracted the wrong things...
...C.E.D. in its plans for postwar employment and production." In effect, said Brookings, it is on this shaky basis that the C.E.D. has based its plans for jobs after the war, and its revolutionary new tax plan (TIME, Sept. 11). It is these same figures that Planner Ruml used when he predicted that "the American postwar standard of living can be 50% higher than anything the U.S. has ever known" (TIME, June...
...professional men will see their income drop about 20%. Totting up, Mayer then sets the postwar national income at $123 billion. Furthermore the "percentage increase in 1947 over 1940 in real per capita income would be between 6% and 11% . . . a far cry from the 50% assumed by Ruml...
...Confused? Almost simultaneously came the counterattack. Wayne Chatfield Taylor, sleepy-looking but shrewd Under Secretary of Commerce, stated that the Department's figures were carefully defined and "reasonably clear and simple." In effect, said Taylor, no one was confusing the figures but the Brookings Institution. Planner Ruml merely looked over his tortoise-shell spectacles, disdainfully, said he "saw no reason" to change his estimates...