Word: rumpuses
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...RUMPUS www.rumpus.com ROMPER ROOM A high-energy, sugary site for kids with short attention spans. The site is bursting with educational cartoons and games. Bold colors, crazy sounds and wacky animations make for a captivating experience...
...wing commentator with whom I've tangled in the past. Following his familiar MO of attracting publicity by attacking causes espoused by civil rights leaders, Horowitz took out tendentious ads in college newspapers around the country, listing 10 reasons why reparations are "a bad idea for blacks." Predictably, a rumpus ensued on campuses from Duke to Wisconsin. At Brown University in Rhode Island--whose founders include a prominent slave trader--students offended by the Brown Daily Herald's decision to publish the ad seized all 4,000 copies of the paper. At the University of California, Berkeley, a forum...
...Bush sent a letter of apology to New York's John Cardinal O'Connor (though not to leaders of any of the other faiths that might have felt equally aggrieved), saying he regretted not speaking out earlier against intolerance at Bob Jones. (By week's end, tired of the rumpus, Bob Jones III told Larry King the university would lift its ban on interracial dating.) Bush spent the week surrounding himself with Roman Catholic supporters and clerics, visiting Catholic charities and generally waltzing back toward the center and the soothing themes he was singing last summer. When he campaigned...
...Even if Rumpus' toy line strikes adults as gross, it has struck a chord with children, driving revenues from $1 million in 1997 to an estimated $15 million this year. More important, Rumpus represents the kind of fun-first, marketing-second approach to toymaking that has become alien to America's corporate giants Mattel and Hasbro, which together control about 30% of the toy business. The corporations instead scheme to recoup their nine-figure licensing fees for movie characters by filling the pipeline with action figures...
...However, the force has not been with the Star Wars line. "It was very strong in May and June, during the movie's release," says Leslie Rauch, a senior buyer for Target stores. "But since then, it's become nothing more than a boy's action figure." Schwarz of Rumpus Toys says the response from the big toy companies will be to spend millions more dollars on licensed merchandise tied to movies. "That way, if they fail, no one can blame them for making a mistake...